Company websites.
A public-facing home for the business: what you do, who it is for, proof that you can do it, and a clear next step. MASS designs company websites around how buyers evaluate you—not around a generic brochure template.
Web experiences engineered for clarity, speed, and growth.
We turn business strategy into fast, accessible digital experiences—designed to earn attention and engineered to keep it.
What MASS builds
Five kinds of web work. One standard of finish.
Landing pages.
A single, focused page for a campaign, offer, program, or product launch. One audience, one job, one action. Built when paid traffic or a specific offer needs a tighter path than the main site can provide.
E-commerce.
Storefronts where catalog structure, product confidence, checkout, and operations have to work as one system. MASS shapes discovery, performance, and the shopping journey so the store can grow without becoming harder to use.
Portals.
Signed-in spaces for clients, partners, students, or staff. Status, documents, requests, and account work live here so the public site stays simple and operational work has a proper home.
Web applications.
Software in the browser: records, roles, workflows, and integrations. Chosen when people need to do recurring work—not only read, browse, and enquire. Scope follows the users, the data, and the systems around it.
Who it is for
Suitable work, named plainly.
MASS takes web projects when there is a real business problem and a team ready to decide. Each service fits a different operating reality.
Company websites
- Best for
- Growing or established companies that need a durable public presence, a clear offer, and a path to contact.
- Not the brief
- A one-page campaign, a store, or a logged-in product pretending to be a brochure.
Landing pages
- Best for
- Teams running a specific offer, program, or paid campaign that needs one conversion path.
- Not the brief
- A full company website, a catalog, or a product that requires accounts and saved state.
E-commerce
- Best for
- Brands selling products online that need stronger discovery, checkout, and a store that can scale.
- Not the brief
- A lead-generation site with no catalog, or a marketplace that is really a multi-sided platform.
Portals
- Best for
- Businesses whose clients, partners, or staff need a signed-in place to check status, files, or requests.
- Not the brief
- A marketing homepage. If the work is public content only, a company website is the better start.
Web applications
- Best for
- Operators who need custom workflows, records, permissions, and integrations that off-the-shelf tools cannot cover cleanly.
- Not the brief
- A brochure site, or a problem that a well-configured existing tool would already solve.
The work
A complete web practice, without the agency drag.
DISCOVERY
Clarify the business problem, users, constraints, and what success will look like before any design starts.
STRATEGY
Goals, audience, content, positioning, and technical architecture aligned before pixels move.
CONTENT
Map pages, messages, and information architecture so writing, design, and engineering share one structure.
UX-DESIGN
Clear journeys and distinctive interfaces that make the next action obvious.
DEVELOPMENT
Responsive, accessible, maintainable builds tuned for real-world performance.
TESTING
Check the build against real devices, accessibility, content, and the agreed journeys before it goes live.
LAUNCH
Measured rollouts, analytics, iteration, and thoughtful ongoing improvement.
HANDOVER
Transfer source, access, documentation, and publishing knowledge so your team can own what launched.
Choose the right build
Custom websites versus web applications.
A website presents, explains, and converts. A web application lets people do work. MASS builds both. The comparison below is how we decide which one you actually need—and when a project is really a redesign or a migration.
| Decision | Custom website | Web application |
|---|---|---|
| Job to be done | Be found, understood, and trusted. Move a visitor to enquire, apply, or buy. | Let signed-in people complete recurring work: records, requests, workflows, reports. |
| Who uses it | Public visitors, buyers, recruits, press, and partners scanning the business. | Staff, clients, students, or members who return and need accounts, roles, and saved state. |
| What it holds | Pages, proof, offers, and a publishing model for content. | Data, permissions, business rules, and integrations with the tools you already run. |
| Success looks like | Clarity, speed, search visibility, and a higher-quality next conversation. | Task completion, reliability, fewer manual steps, and work that does not leak into email. |
| Typical MASS fit | Company sites, landing pages, and storefronts such as Inventrics and VastraPvt. | Portals, internal tools, and platforms where the public site is only the front door. |
Keep the business. Replace the friction.
A redesign is right when the offer is still true but the site no longer explains it. MASS rebuilds structure, design, and front-end around the current audience—see the LearnBay education platform—instead of decorating a sitemap that no longer matches how people choose.
Move the store, not the mess.
A migration is right when the platform is the constraint: performance, publishing, SEO, or operations. MASS plans redirects, content, and checkout continuity—as with VastraPvt’s Shopify-to-WordPress move—so the new system is faster to run, not only newer to look at.
How technology is selected
The stack follows the job, not a favorite tool.
MASS does not force every website into one framework. We choose technology after discovery: who the users are, what must be published, which systems already exist, and who will maintain the result. Depending on the brief, that can include modern HTML, React, Python, databases, APIs, Cloudflare, and the client’s current business tools.
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01
Users and the work
Public marketing pages, a catalog, or a signed-in workflow each imply a different architecture. We size the build to the actual job.
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02
Systems you already have
CRM, inventory, auth, payments, and content tools are constraints, not afterthoughts. New software should connect cleanly or we do not add it.
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03
Publishing and ownership
If your team will edit pages weekly, the CMS is part of the product. If the site should stay fast and tightly controlled, a simpler model wins.
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04
What you will maintain
A clever stack that only MASS can touch is a bad stack. We prefer tools your team can host, extend, and understand after handover.
The baseline
Not upgrades. The standard.
Performance
Pages should feel immediate on real phones, not only on a studio connection. We treat weight, images, and critical rendering as design decisions.
Accessibility
Keyboard paths, contrast, structure, and names are built in. If a visitor cannot use the site, it is not finished.
Search fundamentals
Crawlable HTML, sensible titles, canonical URLs, and content that answers the query. SEO is structure and substance, not a plugin after launch.
Maintainability
Clear templates, documented decisions, and code your team can change. A site that only the original developer understands is already decaying.
How a project runs
Stages, and what we need from you.
MASS can move quickly when decisions and source material arrive on time. The inputs below are the difference between a clean build and a stalled one.
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01
Discovery
MASS maps the problem, audience, constraints, and success measures.
You share goals, current site or product, competitors you respect, and who can approve.
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02
Content structure
MASS proposes the sitemap, page jobs, and messaging hierarchy.
You provide existing copy, offers, legal pages, and the facts we should not invent.
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03
Design
MASS designs journeys and interfaces against the agreed structure.
You give brand rules, feedback on the actual screens, and a single decision-maker.
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04
Development
MASS builds the templates, integrations, and front-end to the signed design.
You supply access to hosting, domains, analytics, and third-party accounts.
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05
Testing
MASS checks devices, accessibility, forms, and the journeys we promised.
You review with real content and the people who will use or publish the site.
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06
Deployment
MASS ships to production, verifies redirects, analytics, and search essentials.
You approve go-live, DNS where required, and any freeze on old-site edits.
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07
Handover
MASS transfers source, access, documentation, and publishing knowledge.
You name the owners who will update content and who we should train.
Estimates, honestly
What changes scope, cost, and time.
There is no single price for every MASS web project. After discovery we define the work and give a project-specific estimate. These are the levers that move it.
Pages and templates
A five-template company site is a different build from a program catalog or a multi-role portal. Unique layouts multiply design and engineering time.
Content readiness
Finished copy, images, and product data shorten the calendar. If MASS is waiting on source material, the critical path waits with it.
Integrations
Forms to a CRM are not the same as inventory, payments, or single sign-on. Each connection needs mapping, permissions, and failure handling.
Accounts, roles, and data
Logged-in products need authentication, permissions, and often migration of existing records. That is application work, not page work.
Redesign or migration
Redirects, URL mapping, SEO continuity, and checkout parity add scope that a greenfield site does not have. They also protect the traffic you already earned.
Timeline and support
A compressed launch needs more overlap and clearer decisions. Ongoing maintenance is optional, but it should be priced as its own agreement.
Selected work / 04
Digital foundations built for forward motion.
Four businesses. Four different operating realities. One standard: make the digital experience clearer, faster, and more useful.
01
InventricsA connected web presence and automation foundation designed to improve visibility, engagement, and operational flow.
02
Oakspire TechA professional client-facing platform connected to smarter, more efficient operational workflows.
03
VastraPvtA scalable commerce experience shaped around better discovery, performance, and growth.
04
LearnbayA complete learning-platform experience designed to make programs, proof, and career pathways easier to understand and explore.
02
Oakspire TechA professional client-facing platform connected to smarter, more efficient operational workflows.
03
VastraPvtA scalable commerce experience shaped around better discovery, performance, and growth.
04
LearnbayA complete learning-platform experience designed to make programs, proof, and career pathways easier to understand and explore.
Questions about the work.
Ownership, publishing, integrations, maintenance, and how a MASS web project actually starts.
Ready to brief a project? Talk to MASSYou own the website, content, and the work product agreed in the engagement. At handover MASS transfers source files, repository access, hosting credentials, and publisher accounts so the site is not locked to the agency.
The publishing model is chosen during discovery. Some projects use a CMS so your team can edit pages; others are intentionally static for speed and control. MASS documents the workflow and trains the people who will update the site.
Often, yes. MASS maps the systems, data, permissions, and failure cases first. If the other tool offers a supported API or a stable integration, we can connect forms, catalogs, CRMs, authentication, or internal workflows. See how Oakspire Tech connected a public platform to operational workflows.
Maintenance is optional. Some clients take full ownership at handover. Others agree a support retainer for updates, monitoring, and improvements. Hosting, domains, and third-party accounts remain yours either way.
Visit the contact page or email contact@mass.llc with the problem you want to solve, the outcome that would make the project successful, and any timing constraints. MASS will review the fit and outline the most useful next step.
Ready?
Start a web project ↗