Finlink Startup Web

The problem

Finlink had built a B2B payments automation product and were approaching their first major fundraising conversations. Their existing web presence was a Webflow template that didn't reflect the sophistication of the product or the credibility required to make serious investors and enterprise buyers take notice.

They needed a website that communicated trust, product clarity, and ambition — fast, because investor meetings were already scheduled. Three weeks was the hard deadline. The site also needed to perform technically: they knew VCs check Core Web Vitals and bounce rates as signals of team quality.

What we built

A fully custom marketing website — no template, no CMS constraints. Homepage with animated product demonstration, clear value proposition hierarchy, and social proof structured for B2B enterprise audiences. Dedicated product pages for each core feature. Investor-focused About page with team bios and company story. Blog architecture ready for content marketing from day one.

Design language: confident, minimal, trust-forward. Dark hero with clean typography, sharp data visualizations showing platform capabilities, customer logos (with permission) in a section designed to build immediate credibility.

Built on Next.js for performance. All animations GSAP-driven. Image optimization, font subsetting, code splitting — the full performance engineering stack. Deployed on Vercel with edge CDN.

Technology

• Next.js + TypeScript
• GSAP for scroll-triggered animations
• Contentful CMS for blog and team pages
• Vercel deployment + edge CDN
• Structured data (Schema.org) for SEO

Results

Launched 20 days after kickoff. Lighthouse performance score: 97. The CTO used it as their first slide in investor meetings as a demonstration of execution quality. The team reports consistent inbound from enterprise prospects who found them via Google — within 6 weeks of launch, organic traffic exceeding expectations with zero paid spend.